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VIGI · competitor intelligence

From a $2,500/mo CI tool no one read, to a $149/mo digest the whole team acts on.

Regional vertical CRM·B2B SaaS · vertical CRM·LATAM · Mexico, Colombia, Chileanonymized · live

A 40-person SaaS company was paying for an enterprise CI platform that flooded their Slack with alerts nobody triaged. We replaced the tool, the workflow and the consumer of the output — leadership, not analysts.

−94%

Yearly software spend

$30k → $1,788

2.1×

Competitive responses shipped / month

measured at the marketing team

1 page

Weekly digest length

delivered Monday 8am

Traditional vs. CartiamAI

$82,212 per year, every year.

The standard alternative on the left, our deployment on the right. Same scope, same outcome. The savings figure assumes steady-state operation after onboarding.

The traditional way

Crayon-class CI platform + analyst

An enterprise CI platform at the typical mid-market price band, plus a half-time analyst writing battlecards.

Monthly
$6,500
Setup
$6,000
Year one
$84,000
Time to value
10 wk
With CartiamAI

VIGI · monthly subscription

VIGI runs the monitoring, classification and digest. The studio's analysts handle setup and quarterly tuning.

Monthly
$149
Setup
$0
Year one
$1,788
Time to value
2 wk
98% lower year-one cost
Capability
Traditional
With CartiamAI
Yearly cost
$84,000
platform + analyst + setup
$1,788
fully managed · no setup
Setup
$6,000
implementation + battlecards
$0
first digest by week 2
Time to first useful output
8–10 weeks
training, dashboards, taxonomy
10 days
first digest delivered Monday
Competitor coverage
10–15 (typical scope)
more = pricing tier up
Up to 25
included in the standard plan
Output format
Dashboards + alerts
high noise, low triage
Weekly 1-page digest
3 ranked moves + recommendation
Who reads it
An analyst, sometimes
PMs ignore the dashboard
Leadership · before 9am
delivered to email + Slack
Before / after

What changed in production.

  • Yearly spend
    Before
    $30,000+
    After
    $1,788
  • Avg. weekly alerts to triage
    Before
    40+
    After
    3 (ranked)
  • Competitive responses shipped / mo
    Before
    2.4
    After
    5.1
  • Time spent on CI by the team / wk
    Before
    9 hrs
    After
    1 hr (review only)

A platform isn't a workflow

The team had bought a real platform — high reputation, real capability, plenty of dashboards. Six months in, the dashboards were unread, the alerts were on mute, and the head of marketing was tracking competitors in a Notion doc on the side.

We didn't argue with the platform's quality. We argued with the consumption pattern. Leadership doesn't want a dashboard. Leadership wants three things to do this week, ranked, with the recommended response. So that's what VIGI ships.

We were paying north of $30,000 a year for a tool with 40 weekly notifications. Our actual decisions were happening in a Notion doc.

What changed in the marketing org

  • Monday digest reviewed live in the weekly leadership stand-up
  • Each ranked move owns a single action with a deadline
  • Quarterly tuning call to recalibrate competitor set + signals
  • Permanent archive of every change, attributable to source
Sources for the traditional cost estimates

CartiamAI figures reflect our current published pricing. The traditional column uses 2025–2026 industry benchmarks; numbers vary by company size and contract terms.

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