Week 18 · Roofing · DFW
- 01
Pricing window
Northstar lifted residential package pricing by 8.2%. Recommend testing a $50 upsell on existing quotes through Friday.
- 02
Content gap
Skyline launched a hail-damage landing page targeting five new long-tail terms. Suggest a sibling page within 10 days.
- 03
Spend opportunity
Apex paused Meta ads. Bid up shared keywords by 18% for the next 7 days while CPMs are deflated.