Where the leads were going
Before Yuki, the team had a clean reconciliation problem: they could see 60+ daytime leads converted in their CRM, and they could see traffic spikes on Instagram at 10pm. They couldn't connect the two. Inbound after-hours was simply lost.
Channels in the order they actually mattered
- WhatsApp Business — 51% of after-hours volume
- Voice → voicemail with transcribed callback — 28%
- Email — 14%
- Instagram DMs — 7%
Our front desk hires were going home at 7pm and so were our leads. Yuki kept booking the next morning's site visits while everyone was asleep.