When we started talking to clients about competitor monitoring, two patterns showed up. The first: the businesses that knew their market best had a person whose job included it. The second: the businesses paying for enterprise CI software had hired the person and the software, then complained that nothing actionable came out the other end.
Three weeks of latency
We measured how long it took five clients to find out about a competitor's pricing change. Average: 21 days. Source: a customer mentioning it. In every case, the price-sensitive segment had been quietly migrating for two of those three weeks.
Three weeks of competitive blindness is the most expensive insurance policy you've ever paid — except you didn't know you were paying it.
What we ship instead
VIGI is the smallest version of a CI department that still works. We watch the competitors that matter. We classify what changed. We write the three things you should do this week. That's it. The system is boring. The output isn't.
- Continuous monitoring of pricing pages, content, ads and hiring signals
- Anomaly detection on price index, content velocity, ad posture
- Weekly digest in a single page, delivered Monday before 9am
- Searchable archive — every change attributed to a source
The pricing makes the comparison stark. A senior CI analyst costs $7k–$10k/month all-in. Crayon, Klue or Kompyte enter at around $2,500/month and only after onboarding fees. VIGI is $149/month. The only reason it can be that price is because we built it on the same platform that runs Kuro and Yuki, so the marginal cost of monitoring one more competitor is a query, not a hire.